Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Defining Social Value

1. Define Clear Goals

Example:  Museum

Collection

Visitation

E.g.,

  Comprehensiveness

  Rarity

  Sophistication

  Popular appeal

  Restoration

E.g.,

  Number of visits

  Repeat visits

  Types of visitors (sophistication, age, etc.)

  Time spent per visit

  Spending per visit

Education

E.g.,

  Whom to educate

-  Children

-  Enthusiasts

-  Educators

-  As many people as possible

  Means of education

-  Didactic

-  Experimental

Visitor Experience

E.g.,

  Level of interactivity

  Amount and sophistication of information provided

  Extent of ancillary services

Research / Scholarship

E.g.,

  Original vs. applied

  Scholarly vs. popular

  Conferences vs. publications