Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Define Appropriate Goals

Choose Where to Serve

What services to provide

Choose How to Serve

A clear strategy for each service area

Setting Strategy

Strategy Principles

1. Define Clear Goals

2. Choose a Sustainable Solution Model

3. Understand the Value Chain

4. Combine Operational Effectiveness and Strategy

5. Define a Clear Value Proposition

6. Create a Distinctive Value Chain

7. Make Clear Tradeoffs

Barriers to Strategy

Defining Social Value

1. Define Clear Goals

Collection		Visitation
E.g., • Comprehensiveness • Rarity • Sophistication • Popular appeal • Restoration			E.g., • Number of visits • Repeat visits • Types of visitors (sophistication, age, etc.) • Time spent per visit • Spending per visit

Education E.g., • Whom to educate - Children - Enthusiasts - Educators - As many people as possible • Means of education - Didactic - Experimental		Visitor Experience
			E.g., • Level of interactivity • Amount and sophistication of information provided • Extent of ancillary services
	Research / Scholarship E.g., • Original vs. applied • Scholarly vs. popular • Conferences vs. publications



Copyright 2007 © Professor Michael E. Porter.	Used by Permission.