Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Strategy Principles

7. Make Clear Tradeoffs

To be excellent at delivering any services, organizations must choose what not to do.

Neutrogena Soap (1990)

 Forgo cleaning, skin softening, and deodorizing features

 Choose higher costs through the configuration of:

  packaging

  manufacturing

  detailing

  medical advertising

  skin research

 Give up the ability to reach customers via:

  promotions

  television

  some distribution channels