Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Strategy Principles

1. Define Clear Goals

  Setting goals for a social service requires specifying and weighing the social benefits to be achieved.




Research / Scholarship


Visitor Experience

For non-profits, goal definition and strategy are inextricably intertwined.