Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

The Role of Leaders in Strategy

•  Lead the process of choosing the organization’s strategy.

Where to serve

How to serve

The choice of strategy cannot be entirely democratic

•  Drive operational improvement while pursuing a clear strategy.

•  Communicate the strategy relentlessly to all constituencies.

•  Maintain discipline around the strategy, in the face of many distractions.

•  Measure progress against the strategy and value delivered.

•  Commitment to strategy is tested every day, especially in non-profit organizations.