Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Define Appropriate Goals

Choose Where to Serve

What services to provide

Choose How to Serve

A clear strategy for each service area

Setting Strategy

Strategy Principles

1. Define Clear Goals

2. Choose a Sustainable Solution Model

3. Understand the Value Chain

4. Combine Operational Effectiveness and Strategy

5. Define a Clear Value Proposition

6. Create a Distinctive Value Chain

7. Make Clear Tradeoffs

Barriers to Strategy

Strategy Principles

3. Understand the Value Chain

Firm Infrastructure
(e.g. governance, planning, budgeting, information tech., facilities)

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Social Benefits

Fundraising
(e.g. earned revenues, proposals, solicitations, events, donor relations)

Human Resource Management
(e.g. recruiting, training, compensation system)

Program and Content Development
(e.g. scholarship, exhibit design, market research)

Educational Programs
(e.g. local school outreach, adult classes, special tours)

Marketing & Sales

Assembly and Preservation

Exhibition

Hospitality Services

Visitor / Constituency Services

(e.g., promotion, advertising, catalogs)

(e.g., acquisition, authentication, cataloging)

(e.g., curating, display, support materials)

(e.g., shops, restaurants, maintenance)

(e.g., member outreach, special events)

• Delivering any social service involves a system of activities

- How should they be configured to deliver the most value?

- What role should our organization play?



Copyright 2007 © Professor Michael E. Porter.	Used by Permission.