Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Strategy Principles

3. Understand the Value Chain

Example:  Museum

Firm Infrastructure
(e.g. governance, planning, budgeting, information tech., facilities)

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Social Benefits

Fundraising
(e.g. earned revenues, proposals, solicitations, events, donor relations)

Human Resource Management
(e.g. recruiting, training, compensation system)

Program and Content Development
(e.g. scholarship, exhibit design, market research)

Educational Programs
(e.g. local school outreach, adult classes, special tours)

Marketing & Sales

Assembly and Preservation

Exhibition

Hospitality Services

Visitor / Constituency Services

(e.g., promotion, advertising, catalogs)

(e.g., acquisition, authentication, cataloging)

(e.g., curating, display, support materials)

(e.g., shops, restaurants, maintenance)

(e.g., member outreach, special events)

   Delivering any social service involves a system of activities

How should they be configured to deliver the most value?

What role should our organization play?