Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Strategy Principles

5. Define a Clear Value Proposition

What Customers?


Which Needs?

  What types of "customers" should we serve?

  What channels should we use to reach these customers?

What Price?

  What specific varieties of service should we offer?

  Should we charge for our services?

  How should we recover costs?