Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Choosing Where and How to Serve:

Strategy Principles

1.  Define Clear Goals

2.  Choose a Sustainable Solution Model

3.  Understand the Value Chain

4.  Combine Operational Effectiveness and Strategy

5.  Define a Clear Value Proposition

6.  Create a Distinctive Value Chain

7.  Make Clear Tradeoffs