Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Setting Strategy

Flawed Concepts

•   Strategy as aspiration

“Our strategy is to serve one thousand families…”

“…create 250 jobs…”

•   Strategy as action

“Our strategy is to build a new building…”

“… give $100,000 in family support…”

•   Strategy as vision / mission

“Our strategy is to serve our community…”

“…demonstrate our charity…”

Strategy is about an overall approach to creating the maximum social value for the target recipients/customers.