Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Examples of Doing Good

The Right Mindset

Do You Have a Strategy?

Define Appropriate Goals

Choose Where to Serve

What services to provide

Choose How to Serve

A clear strategy for each service area

Setting Strategy

Strategy Principles

Barriers to Strategy

Create Alignment

The Role of Leaders in Strategy

Summary

Setting Strategy

Flawed Concepts

•   Strategy as aspiration

-  “Our strategy is to serve one thousand families…”

-  “…create 250 jobs…”

•   Strategy as action

-  “Our strategy is to build a new building…”

-  “… give $100,000 in family support…”

•   Strategy as vision / mission

-  “Our strategy is to serve our community…”

-  “…demonstrate our charity…”

Strategy is about an overall approach to creating the maximum social value for the target recipients/customers.

Copyright 2007 © Professor Michael E. Porter.

Used by Permission.