Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Examples of Doing Good

The Right Mindset

Do You Have a Strategy?

Define Appropriate Goals

Choose Where to Serve

What services to provide

Choose How to Serve

A clear strategy for each service area

Setting Strategy

Strategy Principles

Barriers to Strategy

Create Alignment

The Role of Leaders in Strategy

Summary

Strategy for Doing Good

Defining Appropriate Goals

•   Good intentions are not enough

•   The act of charity is not enough

•   The obligation of a social enterprise is to create social value

Social Value =

Social Benefits

Resources Expended

•   Society depends on us to use our time, relationships and financial contributions to do the most possible good

-  Taking a tax deduction makes society a partner

•   Social benefit must be defined and measured
if social value is to be created

Copyright 2007 ©Professor Michael E. Porter.

Used by Permission.