We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.
Doing Well at Doing Good
Presentation Made by Professor Michael E.
Porter at Willow Creek Leadership Summit, August 2007
Examples of Doing Good
The Right Mindset
Do You Have a Strategy?
Define Appropriate Goals
Choose Where to Serve
What services to provide
Choose How to Serve
A clear strategy for each service area
Barriers to Strategy
The Role of Leaders in Strategy
Good intentions are not enough
The act of charity is not enough
The obligation of a social enterprise is to create social value
Social Value =
Society depends on us to use our time, relationships
and financial contributions to do the most possible good
Taking a tax deduction makes society a partner
Social benefit must be defined and measured
if social value is to be created
Copyright 2007 ©Professor Michael E. Porter.
Used by Permission.