Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Strategy for Doing Good

Defining Appropriate Goals

•   Good intentions are not enough

•   The act of charity is not enough

•   The obligation of a social enterprise is to create social value

Social Value =

Social Benefits

Resources Expended

•   Society depends on us to use our time, relationships and financial contributions to do the most possible good

Taking a tax deduction makes society a partner

•   Social benefit must be defined and measured
if social value is to be created