Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Choosing Where to Serve

Strategic Principles — 1

External

  What are the most pressing needs of our own community?

  What are the pressing problems in other communities in need?

  What other organizations and institutions are available to meet those needs?  Are they effective?

Internal

  What capabilities and resources do we have as a congregation/organization?

  Where can we add value beyond good intentions?

Where can we do more than give money or unskilled labor?

  Which services excite the greatest passion and commitment in our congregation?