Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Examples of Doing Good

The Right Mindset

Do You Have a Strategy?

Define Appropriate Goals

Choose Where to Serve

What services to provide

Choose How to Serve

A clear strategy for each service area

Setting Strategy

Strategy Principles

Barriers to Strategy

Create Alignment

The Role of Leaders in Strategy

Summary

Choosing Where to Serve

Strategic Principles — 1

External

•  What are the most pressing needs of our own community?

•  What are the pressing problems in other communities in need?

•  What other organizations and institutions are available to meet those needs?  Are they effective?

Internal

•  What capabilities and resources do we have as a congregation/organization?

•  Where can we add value beyond good intentions?

-  Where can we do more than give money or unskilled labor?

•  Which services excite the greatest passion and commitment in our congregation?

Copyright 2007 © Professor Michael E. Porter.

Used by Permission.