Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Choosing Where to Serve

Strategic Principles — 2


   What limited set of services should we focus on to provide as a congregation?

What combination of services would be synergistic?

   Which excellent organizations should we contract with or support rather than providing services ourselves?

   Where could we scale up over time, or partner with other congregations?

   Most non-profits (and corporations engaged in community activities) try to do too many things, achieve limited impact, and do not use their resources for the highest and best use