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Most measures of attitude are unrelated to behavior–people
don't do what they claim to believe in. However, attitude surveys can reflect true beliefs.
The difference between beliefs that are ignored and beliefs acted on is the level of specificity. A person may believe that
God asks them to help the hungry and homeless. But they may not reach out to the hungry in their town or city because they believe
those specific hungry people are a special case that should not be given food. Questions of attitude, if meant
to apply to actions, must be very specific.
Sometimes, to answer very specific questions, personal or group interviews must be conducted. In the interaction between
interviewer and client or church member, a unique understanding can result.
At Community Solutions Research we have the training and experience to create accurate survey and interview
instruments to measure the specific attitudes you need to measure. We apply social science to wording questions properly and we apply
advanced statistics to identify the best questions to keep.
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