Church members do, first of all, have to know what Christ taught and how Christian beliefs differ from other religions or philosophies.
At one level, church leaders need to know what it is that their members know. This will tell you how effective your teaching
has been. Do people think "God helps those who help themselves" is a quote from the Bible? Are they aware that angels are never described
as having wings? Do they understand the concepts of substantiation and justification—even if they don't know those words? How important are personal
Bible study and corporate worship to them?
Before people can act on their beliefs, they must have the right beliefs. Our customized belief measures help churches
understand what their people believe. When you know what they believe, you can best shape your preaching and teaching.
For schools and community organizations we can help you develop accurate tests to assess what students learn. Then we can
help you move past the all-to-familiar (and all-to-useless!) participant surveys that ask "How did you like the class?" on to better
ways to assess the impact of a class on the lives of clients.
Similarly, when a church wants to start an evangelistic campaign or a community agency wants to build a campaign to
help change community behaviors you need to know the beliefs, attitudes, and knowledge of your audience or community. Where are they at? How far do they
need to come? Community surveys can let you know where the people arespiritually or in knowledge or attitudesso you
can target your message to their specific needs.