Community Empowerment Research

We help churches and nonprofits
measure needs of the people they serve,
set strategies to meet those needs, and
assess the impact of their work in service, evangelism, and outreach.

Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Strategy Principles

5. Define a Clear Value Proposition:
    Translating Goals into a Value Proposition

Example: Museums

What Customers?


Which Needs?

E.g.:

  Adults vs. children

  Enthusiasts vs. Neophyte

  Visitors vs. locals

  Current vs. future generations

What Price?

E.g.:

  Appreciation

  Education

  Experience

  Participation

E.g.:

  Free

  Membership

  Fee per admission