Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Define Appropriate Goals

Choose Where to Serve

What services to provide

Choose How to Serve

A clear strategy for each service area

Setting Strategy

Strategy Principles

1. Define Clear Goals

2. Choose a Sustainable Solution Model

3. Understand the Value Chain

4. Combine Operational Effectiveness and Strategy

5. Define a Clear Value Proposition

6. Create a Distinctive Value Chain

7. Make Clear Tradeoffs

Barriers to Strategy

Strategy Principles

5. Define a Clear Value Proposition:
Translating Goals into a Value Proposition

E.g.:

• Adults vs. children

• Enthusiasts vs. Neophyte

• Visitors vs. locals

• Current vs. future generations

E.g.:

• Appreciation

• Education

• Experience

• Participation

E.g.:

• Free

• Membership

• Fee per admission



Copyright 2007 © Professor Michael E. Porter.	Used by Permission.