Doing Well at Doing Good

Presentation Made by Professor Michael E. Porter at Willow Creek Leadership Summit, August 2007

Define Appropriate Goals

Choose Where to Serve

What services to provide

Choose How to Serve

A clear strategy for each service area

Setting Strategy

Strategy Principles

1. Define Clear Goals

2. Choose a Sustainable Solution Model

3. Understand the Value Chain

4. Combine Operational Effectiveness and Strategy

5. Define a Clear Value Proposition

6. Create a Distinctive Value Chain

7. Make Clear Tradeoffs

Barriers to Strategy

Strategy Principles

2. Choose a Sustainable Solution Model

Current Model		New Model


•	The product is treatment	The product is health

•	Volume of services (# tests, treatments)	Value of services (health outcomes per unit of cost)

•	Discrete interventions	Care cycles

•	Individual disease stages	Sets of prevalent co-occurrences — e.g., HIV and TB

•	Fragmentation of entities and programs	Integrated care delivery organizations



Copyright 2007 © Professor Michael E. Porter.	Used by Permission.